Meet the founders behind Mia
Built by parents, for parents. We believe every child deserves a financial head start.
Sophia Jarvis, CFA
Co-Founder & CEO
Sophia spent over a decade in family wealth management working with high-net-worth families at Schroders and St. James's Place where she saw first-hand how traditional investing so often underserves mums and children. As a mum to twin girls, she saw a clear gap in the market to create an easy-to-use and beautiful app to help more parents - and specifically mums - start investing for their children. Outside of work, Sophia loves good food and spending time in Denmark where her family are from and Portugal where she got married.
Co-Founder & Chief Product & Operations Officer
Gerry has spent over 25 years driving innovation, product, operations and large-scale transformation across fast paced tech companies - from scaling AI SaaS businesses to leading product development at Three. Known for cutting through complexity, she has one of the most practical minds you'll ever come across. Outside of work, Gerry is a proud mum to two teenage daughters, two much-loved rescue dogs and a lover of hiking, snowboarding and garden pottering.
Mia's promises
Our promise is simple: to always do right by you and the children you love. These are the commitments we hold ourselves to:
We put children before profits
Every decision we make - from the junior investment solutions we offer to the partnerships we form - is guided by one question: "Will this benefit a child's long-term future?" If the answer's no, we walk away.
We are here to support
We’ve been there. Investing for your child’s future can feel overwhelming, especially when you’re already juggling so much. That’s why we make it simple, take away the complexity and support you every step of the way.
We speak human, not jargon
Money can be complicated. Understanding it shouldn’t be. We explain things in plain, simple language - making investing easier to understand for you, and easier to share with your children as they grow.
Values over capital
Capital is important. Character is essential. We will only work with people and organisations who align with our mission and understand that trust is our most valuable asset.
We listen, always
This is your app as much as it is ours. We will keep listening to our community, adapting our features and improving based on your feedback - not just industry trends.
We grow with your family
From first birthdays to first days at school and all the moments in between, we’re not just here for the first investment. We’re here to help you build their future as they grow through every milestone.
Start building
their future today
Open a Junior Stocks and Shares ISA today and Junior Pension soon in just a few minutes – give your child the gift that can grow with them.
